Flexi (flexiapp.co.uk) is a platform enabling anyone to discover more than 1,500 fitness classes every week and instantly book any class without a membership.
Flexi was acquired in January 2017.
Designed and developed the iOS and Android apps, website, branding and marketing materials (all apps were launched within three months of conception).
The Flexi iOS app was featured at #1 in the App Store ‘Fitness Classes & Services’ category.
Pitched to angel investors and venture capitalists to raise a seed round of funding.
Developed partnerships with more than 150 fitness studios and independent organisers.
Created digital and print marketing campaigns and continually optimised these using analytics and split testing to reduce acquisition costs (6p CPC and £2 CPA) and increase conversion rates.
Set up a continuous integration and development pipeline, enabling zero-downtime deployments to an auto-scalable containerised architecture.
Integrated two major studio management systems (MindBody and TeamUp) to support studio partnerships, enabling automatic bookings and synchronisation of class schedules.
Analysed signups, behaviours and referrals across all the apps to improve user journeys, interfaces and to prioritise updates, leading to improved marketing spend, engagement and retention (300% increase in average app session times, 30% increase in active users).
Leading companies build and run their most important applications with Pivotal.
What do I do at Pivotal?
Responsible for managing product, design and engineering teams working on the Pivotal Application Service and Pivotal Container Service platforms to help transform the way over 50% of Fortune 500 companies build and deploy software.
Responsible for hiring, coaching and developing the next generation of Pivotal Product Managers working across multiple product lines.
Elected as Co-Chair of the Open Service Broker API project, a collaboration between Pivotal, Google, Microsoft, IBM, Redhat, SAP and more that defines a standard allowing SaaS vendors a simple and elegant way to deliver services to applications running on cloud-native platforms such as Cloud Foundry and Kubernetes.
Authored patents and whitepapers regarding Pivotal technology.